The Thread
Ideas on customer conversations, AI agents, and meeting people in the apps they already live in.
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The screen before the apps
Every brand is fighting for a spot inside the apps. Almost nobody has noticed the screen that comes before them. On Wallet passes, the stamp card that grew up, and the one place on a phone you cannot buy your way onto.
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Two front doors, and neither is a login page
FlowIQ is now on the App Store and Google Play. And FlowIQ now has an MCP server, so Claude, ChatGPT and any MCP-compatible agent can plug straight into your account. Two releases in one week, and the more I think about it, the more they are the same idea.
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Silly season is coming. Don't shout.
Between Black Friday and Christmas, every brand in the country turns the volume up at exactly the same time. Here is why the answer is not a louder message. It is a quieter room.
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15 updates before coffee
Working in tech right now feels like running a race where the finish line keeps moving. The tools change while you use them. Yesterday's impossible becomes today's product update. And somewhere in the middle of all that, we're building FlowIQ.
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Your customer was always the business
It is 11pm and a customer is standing in their pocket with a question. Your team is asleep. Here is why that moment, not your checkout, is the truest thing your brand will ever say.
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Three big brands. No answer.
Three of South Africa's biggest brands sent me a near-perfect WhatsApp message. Beautiful, personal, perfectly timed. So I replied. And that is where the whole thing quietly fell apart.
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