Flowapt Blog
The Thread
Ideas on customer conversations, AI agents, and meeting people in the apps they already live in.
All blog posts
The Conversational Layer3.5 min read
Your customer was always the business
It is 11pm and a customer is standing in their pocket with a question. Your team is asleep. Here is why that moment, not your checkout, is the truest thing your brand will ever say.
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Broadcasts5 min read
Three big brands. No answer.
Three of South Africa's biggest brands sent me a near-perfect WhatsApp message. Beautiful, personal, perfectly timed. So I replied. And that is where the whole thing quietly fell apart.
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